Notícies de proveïdors
EUA – Scientific Games i Vaix.ai s'associen en IA per personalitzar les apostes esportives
By Phil - 2 de març de 2020
Scientific Games and Vaix.ai have partnered to offer sports bettors personalised recommendations and tailored betting choices through the OpenMarket branch of the OpenSports product suite.
Vaix.ai will offer an Artificial Intelligence (AI) model through OpenSports that enhances the sports betting experience. By providing sports, league, team, event, and market recommendations to bettors in real-time, the companies aim to further personalise sports betting through Scientific Games’ OpenMarket solution. OpenMarket is the industry’s first one-stop content marketplace, giving Scientific Games’ partners access to top-tier sports betting intelligence, data feeds and tools without the need for complex integrations and financial agreements.
Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said: “AI is pioneering new technological frontiers, and we’re thrilled to partner with Vaix.ai to incorporate it into our sportsbook products. Players want a tailored experience, and with Vaix.ai we can offer a more deeply personalised experience through our OpenSports products than ever before.”
The partnership addresses a growing ‘choice paradox’ with a technology already changing the world around iGaming. Using deep learning will allow Scientific Games’ partners to tailor their offering to each user.
Andreas Hartmann, CEO and Co-founder of Vaix.ai, said: “At any time of day, users of an average Sportsbook are faced with several dozens of competing sports, leagues, events and special market offers, presented to them like a Bloomberg trading terminal. Help for the user to find their favorite team’s game, or to see what’s going on in one’s personal favorite league, is often not going beyond targeted banners based on pre-selected user segments, or the often-hailed, but rarely used, ‘Favorites’ feature.”
Using an automated betting history and market odds data feed integration and multiple options to integrate personalised recommendations into the user interface, Scientific Games’ sportsbook partners can launch personalised experiences for their users without the added cost of building and maintaining a complex deep learning and AI development setup or disturbing their own busy development roadmaps.
Scientific Games ofereix solucions d'apostes esportives des de finals de la dècada de 1990 i actualment dóna servei a un total de 35 clients d'apostes esportives en 16 països. L'empresa és una de les primeres a rebre la certificació de la World Lottery Association com a proveïdor responsable de jocs i és el primer proveïdor d'apostes esportives que s'uneix al Sistema Global de Monitorització de Loteria, que garanteix la integritat de les apostes esportives a tot el món.
