APOSTES ESPORTIVES
Brazil – Tally Technology partners with NSX To launch Fan Engagement Platform in Brazil
By Phil - 13 de març de 2023
Tecnologia Tally (www.playtally.com), the premier fan engagement platform, has partnered with NSX, the most complete sports betting ecosystem in Brazil, to provide a new free-to-play prediction game for select domestic and international football matches.
The new game will cover two fixtures per week, with fans in the football-mad country vying to win prizes including free bets provided by NSX partner Betnacional. Tally’s free-to-play prediction game provides the opportunity for fans to be introduced to sports betting, while gaining the opportunity to win special bonus prizes based on monthly performances.
Designed to drive betting interest among Brazilian football fans, Tally’s industry-leading customer activation platform also will allow NSX and its partners to uncover unique customer insights that deepen fan relationships, while increasing revenue and acquisition opportunities for betting operators.
A sports betting ecosystem that provides the platform for various sports betting sites in Brazil, including industry leader Betnacional, NSX allows fans to navigate wagering markets, bet in real time, analyze game statistics and easily make transactions in and out of the platform.
Brad Vettese, CEO of Tally, said: “We’re excited to help NSX create deeper engagements with Brazilian soccer fans and provide unique value to their partners. With our adaptable platform, we’ve crafted a plan specific to NSX’s needs and the needs of their partners, to bridge the gap between soccer fans and their brand partners.”
Eric Gaigher at NSX, said: “We are always looking for new ways to engage with Brazilian soccer fans and Tally’s platform provides us with the perfect opportunity to do exactly that, through a fun and free-to-play predictions game. We look forward to the game going live and believe it will be greeted enthusiastically by supporters, while also delivering considerable traffic to our partners.”
Tally Technology es va fundar l'any 2018 com un joc de predicció gratuït per a marques, equips esportius professionals, lligues i plataformes multimèdia que cerquen una plataforma clau en mà de participació dels fans. Com a part del joc natural, Tally està construint una base de dades d'usuaris únics i recopilant dades sobre els jocs, les apostes, les preferències de marca, la despesa dels consumidors i altres coneixements d'aquests usuaris.
Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.
